Seat Assembly

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Seat Assembly

China Car Seat Industry Showing A White-hot Trend

In recent years, with the growing of China auto market advancing triumphantly, the society car inventory and the car seats demand are increasing continually, and the market competition become increasingly intense.

The foreign brands have obvious advantages in the competition.

At present, China’s passenger seat market is mainly held by some joint ventures that use the foreign capital as their main body, for example, only the American Johnson Company has established 10 car seats and interior products joint ventures in China, accounting for nearly 30% of the China market share. View from the production technology of car seat, the design and test of the high-end car seat have a set of very strict procedures, and the technological requirements are higher. Because the seat systems design and manufacture have some considerable difficulties, so the industry of seat assembly has a higher barrier to entry. Under the restriction of technology and other factors, China’s current seats are mostly steel structure, and its price is 1 / 5 to 1 / 2 of high-end products.

Most own brands take the low-end line and the homogenization competition become intense.
It is understood that, up to now there are about 700 car seat manufacturers in China. Jiangsu, Zhejiang and Guangdong are the manufacturing centers of China’s seat. At present, there are a large number of small-scale car seats manufacturing enterprises in China, the low-end car seat products are flooding in the market and the overcapacity problem appears. At the same time, this also led to the serous disorderly competition phenomenon of China car seat manufacturers.

The competition become increasingly intense and the domestic enterprises are anxious to break out.

In order to win the favor of the domestic consumers, the foreign capital enterprises with obvious technological advantage increase the technological content of products. Some experts pointed out that with the development of the automotive industry and the changes of the car seats demand, some major car seats enterprises speed up the market layout, China car seat industry will enter the intense competition period of lowering prices, fractionizing the market and so on.

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